A key gathering for specialty toy retailing and the broader play industry.
📍 Location: Milwaukee, WI
📅 Dates: June 5–8, 2026
🌎 Focus: Specialty toy retail, play industry networking, learning, awards
🔗 Website: https://astratoy.org
ASTRA is valuable for understanding the specialty toy channel and how discovery, community trust, and retail storytelling work for children’s products. It’s also a strong place to meet smaller brands that can become ideal partners for kid-friendly events and community programs.
